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Marketing lessons from e-failures image icon of post it note

post iconJune 5, 2002 1:45 PM | post icon1 Author: Fredy Ore

An interesting article on The McKinsey Quarterly titled 'Marketing lessons from e-failures' ::: www.mckinseyquarterly.com/article_page.asp?ar=938&L2=24&L3=44 and a 2001 article titled, 'What went wrong for on-line media?' ::: www.mckinseyquarterly.com/article_page.asp?ar=1121&L2=17&L3=65

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