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Internet works comments on worst marketing disasters 
February 20, 2003 5:59 PM
Internet works comments in an interesting article, on some of the worst Marketing disasters recently and the lessons to be learned. ::: www.iwks.com/features/default.asp
From advertising, marketing and branding all these stories are certainly interesting and worth a read. They keep to remind me of Naomi Klein's "No Logo" which I recently lent my copy to Steve.
