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Google tops the Brand of the year Award image icon of post it note

post iconMarch 6, 2003 7:23 AM Author: Fredy Ore
Google has been named brand of the year for the first time, beating Coca-Cola, Nike, Apple, Nokia, Ikea and BMW. It did this without any advertising. More can be found at the BrandChannel.com article who conducted the survey: http://brandchannel.com/features_effect.asp?id=143
Mark Hurst from GoodExperience.com also comments on the survey, looking at the benefits and drawbacks of such a result. ::: http://www.goodexperience.com/columns/03/0305.brand.html A summary of the survey results is also available at internet.com here ::: http://cyberatlas.internet.com/markets/advertising/article/0,,5941_1582831,00.html