The success of YouTube and MySpace

The secret to success is to make everything one-button easy, then get out of the way. If you think collaborative architecture matters more, Flickr, Digg and del.icio.us have plateaued with audiences ... Photos, news, and other people's bookmarks just aren't as interesting as bootleg TV... The easier it gets to use, the less geeky the Net becomes, and the more it starts to look like real life.