5 ways Brands connect with Millennials on Social Media

In Brand, Digital Culture by Fredy D. Oré

Millennials have close to $200 billion in purchasing power each year, yet despite knowing the considerable value, few brands have discovered how to build meaningful relationships with millennials within Social Media.

Millennial-Hello

Lauren Friedman from Forbes shares 5 ways to reach Generation Y.

  1. Be transparent (and stand for something)
  2. Make positive brand experience a priority
  3. Focus on friends
  4. Get ready to rock personal experience
  5. Understand the expectations around the Internet of Things

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