The Stanford-Poynter project is a research project on the study of text and graphics on screen. The study revealed that when a user lands on a web page, he/she gives the display a quick scan that starts in the top left of the window, moves quickly across the center to the right, then returns leftward, again crossing the center. All this happens in seconds, without the user necessarily fixing his/her gaze until she reaches the center of the display as he/she’s coming back. It also usually happens without being aware of it. ::: www.poynter.org/eyetrack2000