Word usage and identifying trends

In Archive by Fredy Ore

New Scientist report on an interesting topic of studying word-usage counts as a way of rapidly identifying new trends and sorting information more efficiently.
Developed by Jon Kleinberg from Cornell University in New York, his new algorithm identifys bursts of word use in documents. Unlike traditional techniques of simply counting words, this approach takes into account the rate at which the word usage increases and can potentially suggest and track new social trends.
::: www.newscientist.com/news/news.jsp?id=ns99993405