A post on the planning, data analysis and market research leading into the Christmas period for radio and online streaming services.
Mariah Carey, Bing Crosby and Jose Feliciano have seen an increase in play streams as early as November 1st!
Streaming services need to keep subscribers happy, and doing so requires sophisticated algorithms to keep Christmas … cranked up.
For radio, the stakes are even higher. A station that flips its format can see its ratings triple in an especially good December.Five Thirty Eight
Below is Spotify’s 2014 Christmas playlist :)
From our family to yours, Merry Xmas everyone!
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