Marketing lessons from e-failures

In Archive by Fredy Ore

An interesting article on The McKinsey Quarterly titled ‘Marketing lessons from e-failures’ www.mckinseyquarterly.com/article_page.asp?ar=938&L2=24&L3=44 and a 2001 article titled, ‘What went wrong for on-line media?’ www.mckinseyquarterly.com/article_page.asp?ar=1121&L2=17&L3=65

Dot Com Crash and Online Revenues

In Archive by Fredy Ore

An article by Anthony Mahemoff title ‘Taking Lessons From The Wreck’ looks at Online Revenue and business plans post dot com crash www.min.com.au/min/res_busplan_feature.cfm