Marketing lessons from e-failures

In Archive by Fredy Ore

An interesting article on The McKinsey Quarterly titled ‘Marketing lessons from e-failures’ www.mckinseyquarterly.com/article_page.asp?ar=938&L2=24&L3=44 and a 2001 article titled, ‘What went wrong for on-line media?’ www.mckinseyquarterly.com/article_page.asp?ar=1121&L2=17&L3=65

The Marketing Profs website

In Archive by Fredy Ore

Here is a useful Marketing website, ‘Marketing Profs’ and an article I came across whilst visiting www.marketingprofs.com and www.marketingprofs.com/Perspect/subscriptions_sherpa.asp