Tim Leberecht has written an insightful article on the design for openness, ideation and the design for the loss of Control. Openness is no longer just a nice stunt but …
Marketing lessons from e-failures
An interesting article on The McKinsey Quarterly titled ‘Marketing lessons from e-failures’ www.mckinseyquarterly.com/article_page.asp?ar=938&L2=24&L3=44 and a 2001 article titled, ‘What went wrong for on-line media?’ www.mckinseyquarterly.com/article_page.asp?ar=1121&L2=17&L3=65
Article titled ‘Spreading’ looks at Interactive Campaign Strategies
An interesting article titled ‘Spreading the viral games message’. A look an the use of interactive campaign strategies http://special.northernlight.com/advertising/games.htm
e-Marketer on Secrets of Loyalty Business Models
An interesting article on ‘The Secrets of Successful Loyalty Programs’ www.emarketer.com/analysis/marketing
The Marketing Profs website
Here is a useful Marketing website, ‘Marketing Profs’ and an article I came across whilst visiting www.marketingprofs.com and www.marketingprofs.com/Perspect/subscriptions_sherpa.asp