What is Captology?

In Archive by Fredy Ore

Captology refers to the process and design into how computers can be designed to change what people think and do. It also refers to the study of computers as persuasive technologies which includes the design, research, and analysis of interactive computing products created for the purpose of changing people’s attitudes or behaviours.
The topic is an initiative created by The Stanford Persuasive Technology Lab.

Captology can be easily seen as, Computers vs. Persuasion, and can be applied in many areas and fields including education, e-commerce & buying behavior, sexual behavior, religion, personal relationships and politics among many others.