Barry Schwartz and The Paradox of Choice

In Book, Digital Experiences, Experience Design, Science by Fredy Ore


Mark Hurst has written an informative summary of his conversation with Barry Schwartz, author of The Paradox of Choice, a new book which discusses excessive choice, choice overload, anxiety, and stress. A related area to Hick’s Law.

After reading Mark’s interview, I kept thinking of The Uncanny Valley, an article I received from Eric Scheid during an IA Sydney meet a year or so ago. It is also an interesting read. :)