An interview with Barry Schwartz on the Paradox of Choice

In Archive by Fredy Ore

UIE’s Jared M. Spool has recently had the opportunity to speak with Professor Barry Schwartz about his research on how people make choices, his book The Paradox of Choice: Why More is Less and as a lead up to the User Interface 11 Conference.

A podcast of the interview can also be found on the Brain Sparks blog.