Innovating in the real world from IDEO’s Diego Rodriguez

In Disciplines, Experience Design by Fredy Ore

Principles for innovating in the real world according to IDEO’s Diego Rodriguez should start with foundational approaches designed to help you make innovations happen.

  1. Experience the world instead of talking about experiencing the world.
  2. See and hear with the mind of a child.
  3. Always ask: How do we want people to feel after they use it?
  4. Prototype as if you are right. Listen as if you are wrong.
  5. Anything can be prototyped and you can prototype with anything.
  6. Live at the intersection of desirability, viability and feasibility.
  7. If you’re going to be leading innovation, develop a taste for the many flavours of innovation.
  8. Most new ideas aren’t.
  9. Killing good ideas is a good idea.
  10. Baby steps often lead to big leaps.
  11. Everyone needs time to innovate.
  12. Try cultivating instead of managing.
  13. Do everything right and you’ll probably fail.
  14. Failure sucks, but instructs. (If you let it.)
  15. Celebrate errors of commission. Stamp out errors of omission.
  16. High EQ teams rule.
  17. It’s not the years, it’s the mileage.
  18. Knowing when to orbit the hairball.
  19. Have a point of view.
  20. Never settle. Be remarkable. (Shoot to do epic stuff.)
  21. Doing is the resolution of knowing.