Jason Santa Maria on Sketching & Generating Ideas

In Design, Disciplines, Experience Design by Fredy Ore

Jason Santa Maria has written a wonderful article post on Sketching, and making Ideas stronger.

I want a big sprawling mass of ugly ideas because it helps get past the most obvious ones, and improves the chance for something really interesting to reveal itself. Because the real shape of an idea isn’t an explosion, but evolution.

Brilliant. :)

Photo: From my copy of Drawing Ideas by Mark Baskinger & William Bardel