Don Norman on Design Portfolios in BreakingIn excerpt

In Digital Leaders, Disciplines, Product & Service Design by Fredy D. Oré

An interview excerpt of Don Norman on Design Portfolios has been published today in the BreakingIn book blog.

The book is the compiled interviews by Amina Horozić of 100 Design legends on companies, portfolios and working within Product Design.

Designers are essential to business. … Design is not just making a product, and is certainly not just making the product attractive. Design is trying to solve the problem that people may not even realize that there’s a problem. … The first thing you do when you’re given a problem is say: “What’s the real problem?” This is what the emphasis on design thinking is about.Don Norman

Photo Source: NNG