An interview excerpt of Don Norman on Design Portfolios has been published today in the Breaking-In book blog.
The book is the compiled interviews by Amina Horozić of 100 Design legends on companies, portfolios and working within Product Design.
Designers are essential to business. … Design is not just making a product, and is certainly not just making the product attractive. Design is trying to solve the problem that people may not even realize that there’s a problem. … The first thing you do when you’re given a problem is say: “What’s the real problem?” This is what the emphasis on design thinking is about.Don Norman
Photo Source: NNG