Enjoying the great talk by Ian Bach at IxD15

In Digital Culture, Digital Experiences, Disciplines, Disruption, Experience Design, Visualization by Fredy Ore


We discussed the IxD15 Ian Bach presentation last night (amongst others) at the IxDA London Movie night at the Wellcome Trust.

It is worth watching as he also argues that part of the tools and mindsets we use (in design) are perhaps too focused on the less emotional perspective and are more akin to the more “functional” + “pain-relievers”.