We discussed the IxD15 Ian Bach presentation last night (amongst others) at the IxDA London Movie night at the Wellcome Trust.
Ian Bach @ixd15 talks about human & engineering problem, engage it more powerfully by real data – code needs to be closer to us #ixdmovies
— IxDA London Local (@IxDALondon) March 26, 2015
It is worth watching as he also argues that part of the tools and mindsets we use (in design) are perhaps too focused on the less emotional perspective and are more akin to the more “functional” + “pain-relievers”.
