The Journal of Interactive Advertising

In Archive by Fredy Ore

The Journal of Interactive Advertising (JIAD) is an official online publication of the Departments of Advertising at Michigan State University and The University of Texas at Austin USA. JIAD is …

IAB online Brand research findings

In Archive by Fredy Ore

A few press releases on the Interactive Advertising Bureau (IAB), Doubleclick, MSN, And CNET Networks Release Groundbreaking Online Brand Research Findings [1] www.microsoft.com/PressPass/press/2001/Jul01/07-18IABpr.asp [2] www.doubleclick.net/us/corporate/presskit/press-releases.asp

The Interactive Advertising Bureau (IAB)

In Archive by Fredy Ore

A few articles relating to the Interactive Advertising Bureau (IAB) and advertising on the internet http://news.cnet.com/news/0-1005-200-7585528.html the IAB website in the US www.iab.net and its equivalent UK sister site www.iabuk.net

The Xbox retail price

In Archive by Fredy Ore

The Xbox is expected to retail (RRP) AUD$649, including GST and will officially launch in Australia on the 14th of March, 2002.

The Banner Ad – Here

In Archive by Fredy Ore

The Banner Ad – Here are some posting on some of the activity happening lately in the industry. [1] An interesting CNET article on online ad squabbles ::: http://news.cnet.com/news/0-1005-200-7585528.html and …

WebReview: Ten Mistakes in Site Planning

In Archive by Fredy Ore

An nice article in WebReview by Steve Franklin on the ‘Ten Mistakes in Site Planning’ ::: www.webreview.com/2001/09_28/strategists and an interesting article by Molly E. Holzschlag on ’14 Ways to Talk …