Clement Mok suggests – lets focus more on the Process

In Design, Digital Culture, Disciplines by Fredy Ore

AGDA, the Australian Graphic Design Association, have posted a link to an article in the Communication Arts site by Clement Mok (President of AIGA, The American Institute of Graphic Art).

The article titled, Time for Change, presents an argument for the need of designers and the design community to professionalise the profession by focusing more on the creative process.

It is a worthwhile read for any creative.

The same article can be found in Clement Mok’s website. More information can be found in the AIGA Designing Initiative homepage and the Process of Designing case studies.