A designed by Apple Inc. inspiration Video from 7yrs ago.

In Brand, Digital Experiences, Experience Design, Image, Video by Fredy D. Oré

I revisit a Designed by Apple inc. video today, for a little inspiration. It’s sometimes good slightly looking back, before starting to look forward.

Copyright Apple Inc.

Below is an excerpt from the video.


“If everyone is busy making everything, How can anyone perfect anything?
We start to confuse convenience with joy, ubundance with choice.

Designing something requires focus.

The first thing we ask is? What do we want people to feel?
Delight, Surprise, Love, Connection

Then we begin to craft around our intention.
It takes time.

There are thousand no’s – for every yes.
We simplify, We perfect. We start over.
until everything we touch, enhances each life it touches.

Only then do we sign our work.”

– Designed by Apple in California.