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The role of design in shaping new fictions within Web3 and AI

In Brand, Design, Digital Culture, Digital Experiences by Fredy OreSeptember 17, 2022

Caio Braga, Fabricio Teixeira & Luciano Infanti have written an excellent article that explores design in new fictions – the invisible social contracts that we all accept and subscribe to …

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Principles & Best Practices for Designing in Arabic (in 2022)

In Brand, Design, Digital by Fredy OreJune 10, 2022

A really helpful WWDC 2022 video by Mohammed Samir (a Designer in the Apple Design team) on Designing for Arabic (in 2022). The video covers a lot of already widely …

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A designed by Apple Inc. inspiration Video from 7yrs ago.

In Brand, Digital Experiences, Experience Design, Image, Video by Fredy OreFebruary 21, 2020

I revisit a Designed by Apple inc. video today, for a little inspiration. It’s sometimes good slightly looking back, before starting to look forward. Copyright Apple Inc. Below is an …

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5 ways Brands connect with Millennials on Social Media

In Brand, Digital Culture by Fredy OreJanuary 27, 2016

Millennials have close to $200 billion in purchasing power each year, yet despite knowing the considerable value, few brands have discovered how to build meaningful relationships with millennials within Social …

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All referenced material is owned by their respective companies and authors. All opinions are my own and not of my employers.