Millennials have close to $200 billion in purchasing power each year, yet despite knowing the considerable value, few brands have discovered how to build meaningful relationships with millennials within Social Media.
Lauren Friedman from Forbes shares 5 ways to reach Generation Y.
- Be transparent (and stand for something)
- Make positive brand experience a priority
- Focus on friends
- Get ready to rock personal experience
- Understand the expectations around the Internet of Things
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