Brad Frost’s keynote from Hatch 2023 – ‘Is Atomic Design Dead?’

In Design, Digital Culture, Disciplines, Engineering, Product & Service Design by Fredy Ore

The Hatch 2023 Conference in Berlin shared some interesting discussions within Design, Research and Product and some of the conference videos have recently been made available on YouTube including the keynote from Brad Frost titled Is Atomic Design Dead? from October 6, 2023.

Brad Frost originally coined the term “Atomic Design” back in 2014 via his website & blog, and later in his seminal 2015 book of the same name. This term was during a time when Design Systems and collaborative design tools (Figma/Sketch/Miro) were becoming common discussions within UX and Product Design circles. Here is his original Atomic Design presentation from 2015 from the An-Event-Apart conference in Austin.

The other Hatch 2023 conference Berlin videos are also worth checking out.