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Our human bias starts from the moment we are born

In Artificial Intelligence, Design, Digital Experiences, Experience Design, Science by Fredy D. Oré

New research published by John Hopkins University shows that we start developing our human biases from when we are very young, and that the choices we make (even as young infants) start becoming our human preferences, the likes and dislikes we depend on as we grow older. This is fascinating 🤯

Over the last few years there has been a growing interest in human bias, particularly pertaining to how we design, build and influence human use in products, machine learning algorithms and Artificial Intelligence. The act of making choices changes how we feel about our options and this is a human quality that starts much earlier than what was previously thought such as from primary school learning, our teenage years & early adulthood.

The mapping of cognitive bias over the years continues to provide a unique perspective to understanding human behaviour, including to the use, design and development of human experiences through technology.

Though researchers have long known that adults build unconscious biases over a lifetime of making choices between similar things, the new Johns Hopkins University research demonstrates that this way of justifying choice is intuitive and somehow fundamental to the human experience.

I want to re-read The Paradox of Choice by Barry Schwartz again.

Journal Reference:
Alex M. Silver, Aimee E. Stahl, Rita Loiotile, Alexis S. Smith-Flores, Lisa Feigenson. When Not Choosing Leads to Not Liking: Choice-Induced Preference in Infancy. Psychological Science, 2020; 095679762095449 DOI: 10.1177/0956797620954491

When Not Choosing Leads to Not Liking: Choice-Induced Preference in Infancy
Babies’ random choices become their preferences
Date: October 2, 2020
Source: Johns Hopkins University
Summary: Though researchers have long known that adults build unconscious biases over a lifetime of making choices between things that are essentially the same, a new study finding that even babies engage in this phenomenon demonstrates that this way of justifying choice is intuitive and somehow fundamental to the human experience.

Related stories:

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Seth Godin tells it how it is, in the Design Better Podcast

In Business Design, Design, Digital Leaders, Disciplines, Engineering by Fredy D. Oré

Seth Godin (enterpreneur, author, speaker) is special guest for the 5th season opener of the Design Better Podcast with Aarron Walter and Eli Woolery from Invision.

S5 Ep1: Seth Godin – Learning to take risks, be generous, and make a ruckus
Leadership does not come from people of authority, but from people who care.Seth Godin

I have been reading Seth’s blog and books sporadically for a while now. His influence on product and marketing are widely known and his blog seems forever eternal, updated almost every day for 15+ years. Incredible. He is a design & business leader who everyone should read & follow.

At an important time for people everywhere impacted by huge changes to pretty much everything caused by a global pandemic, Seth discusses what is important during times of crisis, such as leadership, creativity, business, design processes, engineering and the importance of constantly writing – preferable in a blog.

This podcast is really inspiring. Go check it out.

Below is a snippet from Seth on the required skills we need today during a time of crisis.

Q: What are the hard skills we need today at a time where automation, machine learning and artifical intelligence are becoming so powerful?

There is a different between soft skills, hard skills and real skills. If it’s easy to measure, we tend to measure it – call that a hard skill. Hard skills that are easy to measure are becoming less and less useful. Because we can outsource them and we can get a computer to do them.Seth Godin

“I don’t call them soft skills, I call them real skills. Real skills, are hard to measure and they range from truly human behaviour, like empathy, the will to show up on time, making promises and keeping them, or becoming an empathic voice around a table. [It includes] what I learnt in engineering school, such as understanding sub-costs, figuring out the interesting choices and making assertions.”

“This is the work of science that can be measured. I think everyone should read these classics, everyone should have an understanding of the literature.”

If you want to go to college – you should study engineering.
Seth Godin

“And do the other stuff by filling in the blanks. Because, figuring out how to solve a problem with a solution, everyone should already know how to do that. That’s hard to do on your own.”

“But, if you can be in a product design, mechanical engineering, even chemical engineering setting – that is the right answer. [These settings] give you way more foundation, such as being able to make creative assertions about what should come next. Simply saying “…I will put on a show for you” is important, but it’s innefficient. It is really also important to say my code compiles.”

Seth created the altMBA and Marketing Seminar to transform online education and help people connect with their audience. He can be reached at Akimbo.

During UK lockdown I started learning Python and VueJS – I’ll share what I learnt in the blog here shortly. It’s good to be back, F.

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Beck has re-released the Hyperspace album using an AI collaboration with NASA’s JPL

In Artificial Intelligence, Digital Experiences, Music by Fredy D. Oré

Beck has re-released his 14th album Hyperspace, re-titled Hyperspace: AI Exploration, as a visual album experience in collaboration with NASA’s Jet Propulsion Laboratory (JPL).

The Grammy award-winning artist collaborated with JPL and AI artists OSK which combined publicly available NASA mission images, visualizations, animations and data using Artificial Intelligence (AI) computer vision, machine learning and Generative Adversarial neural Networks (GAN).

There is an ever growing list of Artists whom now use Artificial Intelligence as generative tools for Art, Design and Music.

Last year (2019) a blog post by Raya Bidshahri titled The Rise of AI Art—and What It Means for Human Creativity covered the broad impact AI is having in Creativity, and how IA generating stunning visuals, profound poetry, transcendent music, and realistic movie scripts is ever so indistinguishable, introducing useful conversations about the nature of art and the role of human creativity in society.


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A designed by Apple Inc. inspiration Video from 7yrs ago.

In Brand, Digital Experiences, Experience Design, Image, Video by Fredy D. Oré

I revisit a Designed by Apple inc. video today, for a little inspiration. It’s sometimes good slightly looking back, before starting to look forward.

Copyright Apple Inc.

Below is an excerpt from the video.

“If everyone is busy making everything, How can anyone perfect anything?
We start to confuse convenience with joy, ubundance with choice.

Designing something requires focus.

The first thing we ask is? What do we want people to feel?
Delight, Surprise, Love, Connection

Then we begin to craft around our intention.
It takes time.

There are thousand no’s – for every yes.
We simplify, We perfect. We start over.
until everything we touch, enhances each life it touches.

Only then do we sign our work.”

– Designed by Apple in California.

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Designing human-centered AI products a People+AI Guidebook

In Artificial Intelligence, Design, Experience Design, Technology by Fredy D. Oré

Google has started a guidebook called People + AI Research (PAIR) to help build human-centered Artifical Intelligence products.

Written for user experience (UX) professionals and product managers, it aims to help create a human-centered approach to AI within product teams.

The guide is organised by 6 chapters, each with exercises, worksheets and resources:

  1. User Needs + Defining Success
  2. Data Collection + Evaluation
  3. Mental Models
  4. Explainability + Trust
  5. Feedback + Control
  6. Errors + Graceful Failure

Based on data and insights from Google product teams and academic research, the guide will evolve, grow or change over time.

Other AI resources
Google’s AI Principles
Google’s Responsible AI Practices

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A documentary titled RAMS, on legendary German designer Dieter Rams

In Business Design, Design, Product & Service Design by Fredy D. Oré

A documentary about German designer Dieter Rams is in production for a release later this year. The documentary titled RAMS will be directed by Gary Hustwit, who directed Helvetica, Objectified, Urbanized and will contain original music by Brian Eno.

The production was made possible through a Kickstarter campaign by 5,000 supporters, who donated about a quarter of a million dollars.

For over fifty years, Dieter Rams has left an indelible mark on the field of product design and the world at large with his iconic work at Braun and Vitsoe. The objects Dieter has designed have touched the lives of millions of people – so many of us have had a Braun coffeemaker, shaver, stereo, calculator, speakers, or alarm clock. Or an Oral-B toothbrush. Or a Vitsoe 606 shelving system. Or any of the hundreds of other products Dieter has designed or overseen the design of. His work has influenced the way most of today’s consumer products look and function.

But one of the most interesting parts of Dieter’s story is that he now looks back on his career with some regret. “If I had to do it over again, I would not want to be a designer,” he has said. “There are too many unnecessary products in this world.” He has long been an advocate for the ideas of environmental consciousness and long-lasting products. RAMS is a design documentary, but it’s also a rumination on consumerism, materialism, and sustainability. Dieter’s philosophy is about more than just design, it’s a about a way to live. It’s about getting rid of distractions and visual clutter, and just living with what you need.

The film is currently in production and will be released later in 2018.


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Inge Druckrey’s Teaching to See

In Design, Disciplines, Education, Film by Fredy D. Oré

“If you do one thing today, watch this 40-minute crash course on Design Thinking.”Fastcompany

Teaching to See is a 2012 educational documentary film about graphic design. It was Directed and Edited by Andrei Severny and Produced by Edward Tufte.

Below are reviews of the film.

“Perceiving Deeply”
The Design Observer

“If you do one thing today, watch this 40-minute crash course in Design Thinking.”

“Watch the first five minutes and you’ll be hooked.”
99U by Behance

“Beautifully made film.”


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Moonshot, a tech-futures podcast by Kristofor Lawson & Andrew Moon

In Artificial Intelligence, Audio, Disruption, Innovation, Technology by Fredy D. Oré

I’ve recently been listening to an interesting podcast called Moonshot, a tech-futures podcast (from Australia) looking at impossible ideas, the people creating them and the steps people are taking to making those happen. From self-driving cars, human-hacking, AI, travelling to Mars, and all the technology and startup ideas in-between.

Moonshot is hosted by Kristofor Lawson (@kristoforlawson) and Andrew Moon (@moonytweets) and the music is by Breakmaster Cylinder.

With so many conversations and events on AI and Machine Learning I thought I’d highlight Episode 2 – AI: The Rise of the Machines

Researchers have spent decades trying to build machines that have the ability to think and reason like humans. But how close are we from reaching the point of Artificial General Intelligence?

Well worth a listen. / Facebook / Twitter / Instagram.

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UsTwo publishes part 2 of their Designing for Kids insights

In Design, Digital, Digital Culture, Digital Experiences, Experience Design by Fredy D. Oré

UsTwo have published their second-part to their July post on Designing Digital Experiences for Kids.

It’s well worth a read as they cover some new considerations they are finding as the changing landscape and perception of digital and digital products is quickly making established government and institute guidelines outdated.

The realities for some families and their digital lives are constantly changing. The blending of physical and digital is shifting the norms and considerations on the back of new digital mediums such as Augmented Reality, Virtual Reality, Skype, Siri, Wearables, Chat-bots, etc.

This shift, is not a big surprise, but it is rendering some digital experiences for children more valuable than others.

This is reflective of a wider shift, our understanding of digital and the value it can have for children is changing. From the perspective of the people making those products – there is an unprecedented opportunity to make challenging, hybrid digital experiences for kids growing and playing in this new context.

Part 1 – Creating Meaningful Experiences
Part 2 – Getting the Most out of User Testing
Holly Brenan’s – Encouraging Healthy Habits in Children

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Apple launches a Machine Learning blog

In Artificial Intelligence, Engineering, Technology by Fredy D. Oré

Apple has today launched a new Machine Learning blog with a first post on Synthetic Images a method to speed up accuracy and training time. It is all about creating a reference trail and history into how the algorithm interprets and learns from training data.


1. I. J. Goodfellow, J. Pouget-Abadie, M. Mirza, B. Xu, D. Warde-Farley, S. Ozair, A. Courville, and Y. Bengio, Generative Adversarial Nets. Proceedings Neural Information Processing Systems Conference, 2014.two thousand fourteen

2. X. Zhang, Y. Sugano, M. Fritz, and A. Bulling, Appearance-based Gaze Estimation in the Wild. Proceedings Computer Vision Pattern Recognition Conference, 2015.two thousand fifteen

3. E. Wood, T. Baltrušaitis, L.-P. Morency, P. Robinson, and A. Bulling, Learning an Appearance-based Gaze Estimator from One Million Synthesised Images. Proceedings ACM Symposium on Eye Tracking Research & Applications, 2016.two thousand sixteen

4. P. Isola, J.-Y. Zhu, T. Zhou, and A. A. Efros, Image-to-Image Translation with Conditional Adversarial Networks. ArXiv, 2016.two thousand sixteen

5. J.-Y. Zhu, T. Park, P. Isola, and A. A. Efros, Unpaired Image-to-Image Translation using Cycle-Consistent Adversarial Networks. ArXiv, 2017.two thousand seventeen

6. M.-Y. Liu, T. Breuel, and J. Kautz, Unsupervised Image-to-Image Translation Networks. ArXiv, 2017.two thousand seventeen

7. P. Costa, A. Galdran, M. I. Meyer, M. D. Abràmoff, M. Niemeijer, A. M.Mendonça, and A. Campilho, Towards Adversarial Retinal Image Synthesis. ArXiv, 2017.two thousand seventeen

8. M. Sela, E. Richardson, and R. Kimmel, Unrestricted Facial Geometry Reconstruction Using Image-to-Image Translation. ArXiv, 2017.two thousand seventeen

9. D. Lee, S.Yun, S. Choi, H. Yoo, M.-H. Yang, and S. Oh, Unsupervised Holistic Image Generation from Key Local Patches. ArXiv, 2017.two thousand seventeen

10. A. Shrivastava, T. Pfister, O. Tuzel, J. Susskind, W. Wang, R. Webb, Learning from Simulated and Unsupervised Images through Adversarial Training. CVPR, 2017.

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Bag Snatchers, Monzo & a night of adventure in London

In Digital Experiences, Journey, Love by Fredy D. Oré

A wonderful story of Tristan Watson’s adventure searching for his bag in London.

Not just any bag, it contained his Macbook, iPad Pro, Go Pro 5, Canon 100D, 1TB HD full of recorded talks and his personal stuff a moleskin notebook, passport, house keys and a few bank cards (Amex, Halifax MasterCard, Monzo).

The story is about how he ended up getting everything back including a bottle of Jack Daniels.

It’s 19.30 on Thursday evening and I’ve just arrived at the Rack & Tenter pub near Moorgate station. We’re in London running the Ignite Accelerator offsite, and we’ve just finished a full on two days of workshops and mentoring with a group of really interesting companies. The whole Ignite team is in the pub, plus a few of our alumni, and we’re all on a high from the last couple of days.

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Human-Centered Machine Learning

In Artificial Intelligence, Best Practice, Design, Experience Design by Fredy D. Oré

Josh Lovejoy and Jess Holbrook have published a great article titled Human-Centered Machine Learning which looks at steps to stay focused on the user when designing with ML.

Some of the challenges I’m learning about and very much are discussed in the article include dealing with false positives and false negatives, algorithm labelling and co-learning and adaptation.

These points aim to help designers navigate the new terrain of designing ML-driven products. by putting the user first, iterating quickly and understanding the unique opportunities machine learning can create.

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2017 Motion Awards – Adobe Live Rebrand film

In Design, Film, Image, Video by Fredy D. Oré

There is just something special about this Adobe Live Rebrand film by oddfellows.

Client: Adobe
Creative Direction: Michael Chaize,
Production: Leigh Cooper

Directed by: oddfellows

Creative Direction: Chris Kelly
Art Direction: Yuki Yamada, Jay Quercia
Animation Direction: Josh Parker
Production: Erica Kelly, TJ Kearney
Design: Yuki Yamada, Sarah Beth Hulver, Jay Quercia, Manddy Wyckens & Dana Kalnick
2d Animation: Josh Parker, Tyler Morgan, Handel Eugene, Kavan Magsoodi,
Khylin Woodrow, Stan Cameron, Alec Cummings
3d Animation: Chris Guyot, Chris Kelly,

Music and Sound: CypherAudio

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Tube & Berger Essential Mix debut

In Love, Music by Fredy D. Oré

Been loving this debut mix by Deep House & Indie German duo Tube & Berger this past week.

Recorded on BBC Radio 1’s Essential Mix with Pete Tong on the 18th February 2017.

More on Tube & Berger can be found on their official website, Soundcloud, YouTube, BeatPort and RA.

Their 2014 Entourage EP in on Discogs

Below is the official video of Ruckus feat. Richard Judge

The original mix of Imprint Of Pleasure, a heart-wrenchingly poignant best-selling anthem released on Suara

And an interview on the making of their 2012 debut studio album Introlution