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A documentary titled RAMS, on legendary German designer Dieter Rams

In Business Design, Design, Product & Service Design by Fredy Ore

A documentary about German designer Dieter Rams is in production for a release later this year. The documentary titled RAMS will be directed by Gary Hustwit, who directed Helvetica, Objectified, Urbanized and will contain original music by Brian Eno.

The production was made possible through a Kickstarter campaign by 5,000 supporters, who donated about a quarter of a million dollars.

For over fifty years, Dieter Rams has left an indelible mark on the field of product design and the world at large with his iconic work at Braun and Vitsoe. The objects Dieter has designed have touched the lives of millions of people – so many of us have had a Braun coffeemaker, shaver, stereo, calculator, speakers, or alarm clock. Or an Oral-B toothbrush. Or a Vitsoe 606 shelving system. Or any of the hundreds of other products Dieter has designed or overseen the design of. His work has influenced the way most of today’s consumer products look and function.

But one of the most interesting parts of Dieter’s story is that he now looks back on his career with some regret. “If I had to do it over again, I would not want to be a designer,” he has said. “There are too many unnecessary products in this world.” He has long been an advocate for the ideas of environmental consciousness and long-lasting products. RAMS is a design documentary, but it’s also a rumination on consumerism, materialism, and sustainability. Dieter’s philosophy is about more than just design, it’s a about a way to live. It’s about getting rid of distractions and visual clutter, and just living with what you need.

The film is currently in production and will be released later in 2018.


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Inge Druckrey’s Teaching to See

In Design, Disciplines, Education, Film by Fredy Ore

“If you do one thing today, watch this 40-minute crash course on Design Thinking.”Fastcompany

Teaching to See is a 2012 educational documentary film about graphic design. It was Directed and Edited by Andrei Severny and Produced by Edward Tufte.

Below are reviews of the film.

“Perceiving Deeply”
The Design Observer

“If you do one thing today, watch this 40-minute crash course in Design Thinking.”

“Watch the first five minutes and you’ll be hooked.”
99U by Behance

“Beautifully made film.”


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Moonshot, a tech-futures podcast by Kristofor Lawson & Andrew Moon

In Artificial Intelligence, Audio, Disruption, Innovation, Technology by Fredy Ore

I’ve recently been listening to an interesting podcast called Moonshot, a tech-futures podcast (from Australia) looking at impossible ideas, the people creating them and the steps people are taking to making those happen. From self-driving cars, human-hacking, AI, travelling to Mars, and all the technology and startup ideas in-between.

Moonshot is hosted by Kristofor Lawson (@kristoforlawson) and Andrew Moon (@moonytweets) and the music is by Breakmaster Cylinder.

With so many conversations and events on AI and Machine Learning I thought I’d highlight Episode 2 – AI: The Rise of the Machines

Researchers have spent decades trying to build machines that have the ability to think and reason like humans. But how close are we from reaching the point of Artificial General Intelligence?

Well worth a listen. / Facebook / Twitter / Instagram.

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UsTwo publishes part 2 of their Designing for Kids insights

In Design, Digital, Digital Culture, Digital Experiences, Experience Design by Fredy Ore

UsTwo have published their second-part to their July post on Designing Digital Experiences for Kids.

It’s well worth a read as they cover some new considerations they are finding as the changing landscape and perception of digital and digital products is quickly making established government and institute guidelines outdated.

The realities for some families and their digital lives are constantly changing. The blending of physical and digital is shifting the norms and considerations on the back of new digital mediums such as Augmented Reality, Virtual Reality, Skype, Siri, Wearables, Chat-bots, etc.

This shift, is not a big surprise, but it is rendering some digital experiences for children more valuable than others.

This is reflective of a wider shift, our understanding of digital and the value it can have for children is changing. From the perspective of the people making those products – there is an unprecedented opportunity to make challenging, hybrid digital experiences for kids growing and playing in this new context.

Part 1 – Creating Meaningful Experiences
Part 2 – Getting the Most out of User Testing
Holly Brenan’s – Encouraging Healthy Habits in Children

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Apple launches a Machine Learning blog

In Artificial Intelligence, Engineering, Technology by Fredy Ore

Apple has today launched a new Machine Learning blog with a first post on Synthetic Images a method to speed up accuracy and training time. It is all about creating a reference trail and history into how the algorithm interprets and learns from training data.


1. I. J. Goodfellow, J. Pouget-Abadie, M. Mirza, B. Xu, D. Warde-Farley, S. Ozair, A. Courville, and Y. Bengio, Generative Adversarial Nets. Proceedings Neural Information Processing Systems Conference, 2014.two thousand fourteen

2. X. Zhang, Y. Sugano, M. Fritz, and A. Bulling, Appearance-based Gaze Estimation in the Wild. Proceedings Computer Vision Pattern Recognition Conference, 2015.two thousand fifteen

3. E. Wood, T. Baltrušaitis, L.-P. Morency, P. Robinson, and A. Bulling, Learning an Appearance-based Gaze Estimator from One Million Synthesised Images. Proceedings ACM Symposium on Eye Tracking Research & Applications, 2016.two thousand sixteen

4. P. Isola, J.-Y. Zhu, T. Zhou, and A. A. Efros, Image-to-Image Translation with Conditional Adversarial Networks. ArXiv, 2016.two thousand sixteen

5. J.-Y. Zhu, T. Park, P. Isola, and A. A. Efros, Unpaired Image-to-Image Translation using Cycle-Consistent Adversarial Networks. ArXiv, 2017.two thousand seventeen

6. M.-Y. Liu, T. Breuel, and J. Kautz, Unsupervised Image-to-Image Translation Networks. ArXiv, 2017.two thousand seventeen

7. P. Costa, A. Galdran, M. I. Meyer, M. D. Abràmoff, M. Niemeijer, A. M.Mendonça, and A. Campilho, Towards Adversarial Retinal Image Synthesis. ArXiv, 2017.two thousand seventeen

8. M. Sela, E. Richardson, and R. Kimmel, Unrestricted Facial Geometry Reconstruction Using Image-to-Image Translation. ArXiv, 2017.two thousand seventeen

9. D. Lee, S.Yun, S. Choi, H. Yoo, M.-H. Yang, and S. Oh, Unsupervised Holistic Image Generation from Key Local Patches. ArXiv, 2017.two thousand seventeen

10. A. Shrivastava, T. Pfister, O. Tuzel, J. Susskind, W. Wang, R. Webb, Learning from Simulated and Unsupervised Images through Adversarial Training. CVPR, 2017.

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Bag Snatchers, Monzo & a night of adventure in London

In Digital Experiences, Journey, Love by Fredy Ore

A wonderful story of Tristan Watson’s adventure searching for his bag in London.

Not just any bag, it contained his Macbook, iPad Pro, Go Pro 5, Canon 100D, 1TB HD full of recorded talks and his personal stuff a moleskin notebook, passport, house keys and a few bank cards (Amex, Halifax MasterCard, Monzo).

The story is about how he ended up getting everything back including a bottle of Jack Daniels.

It’s 19.30 on Thursday evening and I’ve just arrived at the Rack & Tenter pub near Moorgate station. We’re in London running the Ignite Accelerator offsite, and we’ve just finished a full on two days of workshops and mentoring with a group of really interesting companies. The whole Ignite team is in the pub, plus a few of our alumni, and we’re all on a high from the last couple of days.

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Human-Centered Machine Learning

In Artificial Intelligence, Best Practice, Design, Experience Design by Fredy Ore

Josh Lovejoy and Jess Holbrook have published a great article titled Human-Centered Machine Learning which looks at steps to stay focused on the user when designing with ML.

Some of the challenges I’m learning about and very much are discussed in the article include dealing with false positives and false negatives, algorithm labelling and co-learning and adaptation.

These points aim to help designers navigate the new terrain of designing ML-driven products. by putting the user first, iterating quickly and understanding the unique opportunities machine learning can create.

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2017 Motion Awards – Adobe Live Rebrand film

In Design, Film, Image, Video by Fredy Ore

There is just something special about this Adobe Live Rebrand film by oddfellows.

Client: Adobe
Creative Direction: Michael Chaize,
Production: Leigh Cooper

Directed by: oddfellows

Creative Direction: Chris Kelly
Art Direction: Yuki Yamada, Jay Quercia
Animation Direction: Josh Parker
Production: Erica Kelly, TJ Kearney
Design: Yuki Yamada, Sarah Beth Hulver, Jay Quercia, Manddy Wyckens & Dana Kalnick
2d Animation: Josh Parker, Tyler Morgan, Handel Eugene, Kavan Magsoodi,
Khylin Woodrow, Stan Cameron, Alec Cummings
3d Animation: Chris Guyot, Chris Kelly,

Music and Sound: CypherAudio

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Tube & Berger Essential Mix debut

In Love, Music by Fredy Ore

Been loving this debut mix by Deep House & Indie German duo Tube & Berger this past week.

Recorded on BBC Radio 1’s Essential Mix with Pete Tong on the 18th February 2017.

More on Tube & Berger can be found on their official website, Soundcloud, YouTube, BeatPort and RA.

Their 2014 Entourage EP in on Discogs

Below is the official video of Ruckus feat. Richard Judge

The original mix of Imprint Of Pleasure, a heart-wrenchingly poignant best-selling anthem released on Suara

And an interview on the making of their 2012 debut studio album Introlution

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John Maeda’s 2017 Design in Tech Report

In Design, Digital, Disciplines, Experience Design by Fredy Ore

Design isn’t just about beauty; it’s about market relevance and meaningful results.

John Maeda’s 2017 Design in Tech Report puts the focus on Inclusive Design.

Update: The Design in Tech Report is available for 2015, 2016, 2017, 2018, 2019 and as the CX Report in 2020. Due to the 2020 global pandemic cancellation of SXSW an addendum as been created for the CX Report 2020 looking at Remote vs Distributed Work. Well worth a read.

Making inclusive design profitable hinges on the principle that if you want to reach a larger market, you have to reach people you are not already reaching by being inclusive. This new frontier of design requires some technical understanding outside of pure classical design. The hybrid designer/developer, often referred to as a “unicorn” in the tech industry, is often relied upon to bridge that gap.

In 2015 the first report identified the rise in design value, as mobile devices and the mass consumerization of computing moved from “tech-led” to “experience-led” digital products as services. Smartphones took over and this inadvertedly gave access to nearly everyone.

The following year, the report highlighted the growth by consultancies and companies with acquisition of design agencies as means to speed up the demand of Design across the industry.

This years 2017 report frames computational design as a key driver of accelerated growth and focuses on inclusive cultures as vital for tech businesses hoping to lead in design.

The 3 main types of design are identified below:

By recognizing exclusion we can start to build empathy for people who interact with unwelcoming designs every day of their lives.Kat Holmes (Principal Design Director, Microsoft Inclusive Design)
Taken from

It’s important to note the differences to the Classical Design definition:

Design Thinking

Computational Design

Inclusive Design Resources:

This year’s report also highlighted our industry’s pioneers in computational design including Gillian Crampton Smith, Red Burns, Joy Mountford and Muriel Cooper.

You can watch, listen and read the full report on the Design in Tech Report website.

Additional References:

Update: John Maeda has published an addendum to the CX Report 2020 which looks at Remote vs Distributed Work. Well worth a read.
The 2020 Customer Experience Report Addendum on Remote vs Distributed Working

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Jude Kelly at TED on how we Interpret non-fictional Stories

In Future, Journey, Remember by Fredy Ore

Jude Kelly points out in this TED talk, that skew and ultimately bias affects how we interpret even non-fictional stories.

She highlights that there is a more useful, a more inclusive way to look at the world, and calls on everyone (both women and men) to paint, draw, write, film and imagine a gender-equal society.


Happy #InternationalWomensDay everyone.

Image source: Forbes and IWD

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Svalbard’s Global Seed Vault – the most important film you’ll watch

In Film, Future by Fredy Ore

If there is one important film you need to watch this year to get over the Oscars #EnvelopeGate it is this one – the Crop Trust’s Svalbard’s Global Seed Vault.

I watched this film with my son. You should too.

Sorry Moonlight.

Since 1903, over 93% of fruit and vegetable varieties in the U.S. have gone extinct. With a changing climate, the only way agriculture can adapt and continue to feed the world is with crop diversity. The Global Seed Vault’s mission is to ensure agriculture remains resilient to environmental changes.


Among the most important buildings in the world, the Seed Vault holds the key to human survival: more than 880,000 seed samples, the largest collection in the world. These seeds are critical because, unless safeguarded, agriculture biodiversity is at risk of decline in the face of changing environmental and population pressures.

Donate Now.

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Started reading Hippo & The Best Interface is No Interface

In Books, Design, Disruption, Experience Design by Fredy Ore

If there are 2 books that come recommended in a time when we are all talking about Machine Learning, AI and Conversational Bots, it is these two, which I’ve just recently started reading. I can’t wait to get through them :)

The Best Interface is No Interface

by Golden Krishna
Our love affair with the digital interface is out of control. In this hilarious book, Golden Krishna challenges us to better understand our connection with screen-based interfaces with 3 principles that lead to more meaningful innovation.

Below is an audio sample of Chapter 2:


Hippo – the Human Focused Digital Book

by Pete Trainor

Below is a quote from the book:

When you step back and assess the way we design things, you realise that we don’t create, we discover. Mostly we discover what is already there, by aligning ourselves to a position so that creations emerge. Aligning in order to bring things into material form – to bring them into manifestation. This is a book about re-aligning design thinking to the thing that joins us all together – Humanity.